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[ # ] StockByte: A fabulous story of the Market Leader Strategy
June 15th, 2007 under Business Development, Case Study, Entrepreneurs, Good Business Principles, IT@Cork, Industry Development, Sales and Marketing

I thoroughly enjoyed Jerry Kennelly’s talk last night at the it@Cork Summer Event in Murphy’s Brewery.

In StockByte, Jerry established a clear vision and opportunity early on and went after it fabulously and whole heartily with great success. That is $135M worth of success when Jerry sold his companies last year.

With the vision at the very start and quickly establishing that they were ahead of the market, Stockbyte established themselves as market leaders and acted accordingly. StockByte were innovative on business model, marketing, delivery of their offering and collecting feedback from the market.

I really really liked:
1) how they marketed the ‘personality’ of the business to set them apart.
2) the constant objective to drive more streamlined scaleable business across the entire business
3) the fast response feedback loop to generate new product directions
4) the focus on high quality, high value and premium service at a relevant high margin price
5) the fast pace
6) the fun of it all, constant innovation coupled with constant business growth, there’s nothing better!

Well done Jerry.

This story and how Jerry delivers it should be bottled and used by Enterprise Ireland as one potential model in building an international successful business. BUT it’s definitely a lesson that it’s well achievable with the right mindset to start with.

I’m going back to work.

also see great write-up on the event at http://www.waveson.com/itcork-and-jerry-kennelly/trackback/


Read the Comments

[ # 14352 ] Comment from Graeme Davidson [June 11, 2008, 9:37 pm]

I really am delighted to have found your blog and see another interesting view point on sales. I try to learn more every day now, even though I have been in sales for more than 10 years. It is the sort of profession that we need to keep on our toes and keep our ideas fresh so to find something as fresh as your blog pleases me so much.

I myself, now work with a digital marketing agency as a business development executive and know how important it is to listen to others.

I shall be subscribing and read avidly all your future posts.

Cheers!

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